Steadfast Associates

Dutifully firm and unwavering

We are rooted in developing leaders of tomorrow

Collaborating for Success

Our Trusted Partners

Our Achievements

Year-to-date Matrix as of 31st Dec 2024

%

2024 Business Continuity Matrix

(Based on LIMRA 24 months Persistency)

2024 Business Case Count

(Number of Individuals, Families, and Businesses secured)

Financial Strategies Built On Brainpower

Our Solutions

Financial Strategies

We provide reliable and professional advice to meet your financial goals and objectives.

Open Architecture Approaches

We use Power Tools and systems that provide transparency in every aspect of our work. Every detail is backed with statistics and science.

Our Leaders

Meet The Executive Team

Stanley Fu

High Net Worth District Director, MDRT Organisation
Founder of Steadfast Associates Scholarship

My role with AIA is to help my client understand the importance of financial planning at a young age to protect them in the event of unforeseen circumstances.

I help clients achieve financial freedom during their retirement years. I also help them with will writing, building trust, and transdisciplinary work.

Shermene Chan

High Net Worth Agency Manager, MDRT Agency
AIA Top Agency Manager of The Year 2024

My vision is to cultivate a team of elite financial advisors who are highly respected and sought after. We are committed to providing comprehensive financial planning that enables families and professionals to achieve lasting financial success.

At the same time, we strive to foster an environment where every team member thrives—growing through collaboration, continuous learning, and personal development to attain true prosperity.

Chua Sha Ling

Prestige Wealth Manager
Young Hall of Fame Receipient

I am to create a seamless and collaborative network for my team, providing them with the tools, resources, and support needed to grow their business efficiently and serve clients with excellence.

Vincent Nacar

Financial Services Associate Director, MDRT Agency

I am committed to offering top-quality financial services that empower our customers to envision a brighter, more prosperous future.

Through personalized advice and support, we aim to be a trusted partner in their journey toward financial well-being.

Ed Chen

Senior Prestige Wealth Manager, MDRT Agency

Being a leader in Steadfast our vision is to make financial security accessible to everyone. Through personalized advice, practical tools, and continuous support, we aim to help individuals build wealth, protect their future, and retire comfortably, regardless of where they start.

We believe financial freedom is for everyone, and we’re committed to walking with our clients every step of the way.

Our Clients Thoughts

A Forward Thinking Team, Changing Lives

I am incredibly grateful to have Kelly as my AIA Financial Consultant. From the moment I started working with her, Kelly demonstrated exceptional professionalism, deep industry knowledge and a... genuine commitment to helping me. She took the time to understand my unique needs, providing tailored insurance and investment solutions that gave me peace of mind. Her attention to detail, clear explanation and proactive approach made the entire process seamless and stress-free. What truly sets Kelly apart is her dedication to her clients. She goes above to ensure I'm well informed and confident in my financial decisions. Whether it's policy updates, claims assistance or long-term planning, I know I can always rely on her expertise & support. I highly recommend Kelly to anyone looking for a trustworthy, knowledgeable and caring financial consultant.Read MoreRead less
Fanny Wong
Sales Executive,SJ Aurum Pte Ltd
mystery person
Thomas is my insurance agent for years. He has substantial products knowledge and able to advise us on different situation. Will not hesitate to guide us if we are unsure about the claim process.... Always readily available for his clients. Kudos!Read MoreRead less
Koh Siu Hui Amylia
Psa executive,Ktph
mystery person
Thomas was my insurance advisor since 2014. A very good advisor and fast respond to any policy that you want to know. He also up to date any policy customer need the most.
Mohammad Fazhan Bin Mohd Shariff
Management,Aetos
I was refered to Yulianti and got my 1st policy with her about 10 years ago. She has very good product knowledge, committed, understanding and is fast in her responce. Over the years, she becomes... my trusted friend and advisor. I'll not hesitate to recomend any of my friends to her.Read MoreRead less
Aen Cheong
Manager,Limelite Productions P/L
mystery person
I had a great experience with Thomas. He were patient, knowledgeable and took the time to understand my needs before recommending the right plans. Everything was explained clearly, and I never... felt pressured. His professionalism and quick responses made the entire process smooth and stress-free. Highly recommend if you're looking for someone trustworthy and reliable!Read MoreRead less
Venassa
Supervisor,MBS
It is my true honour to be writing about Kelly, who has been a top-notch Insurance agent for me and my family over 15 years. Our journey started back in 2009 when I was in university. She was...Read MoreRead less
Punitha D/O Ramanathan
Secondary School Teacher,MOE
mystery person
I am incredibly grateful to have Kelly as my AIA Financial Consultant. From the moment I started working with her, Kelly demonstrated exceptional professionalism, deep industry knowledge and a... genuine commitment to helping me. She took the time to understand my unique needs, providing tailored insurance and investment solutions that gave me peace of mind. Her attention to detail, clear explanation and proactive approach made the entire process seamless and stress-free. What truly sets Kelly apart is her dedication to her clients. She goes above to ensure I'm well informed and confident in my financial decisions. Whether it's policy updates, claims assistance or long-term planning, I know I can always rely on her expertise & support. I highly recommend Kelly to anyone looking for a trustworthy, knowledgeable and caring financial consultant.Read MoreRead less
Fanny Wong
Sales Executive,SJ Aurum Pte Ltd
mystery person
Kelly has never failed to update me if there's any new plans launched by AIA. She will review my coverage and explained to me the difference between the new & current plans so that I am... updated, whether I need to enhance my coverage to fill in my insurance gap.Read MoreRead less
Lim Gek Eng
Administrative Assistant,Marshall Cavendish Int'l (S) Pte Ltd
We are impressed by Louis's service. He came at a time when we were not even sure of our needs. His sincerity and dedication in genuinely helping others shines out most. We have come across... several agents, but never have we had this much attention to detail as the service provided by Louis. His standard of service are worlds apart from the ones we've received from even my existing agent and I am extremely glad that he approached us. Louis patiently answered all our endless questions in detail. He assures us with solid answers each time with proper explanation. Not only does he goes through presentations of our needs analysis, Louis even extended his service by helping us to compare policies from different companies to ensure that we take up the best fit policy that meets our gaps. He has definitely won us over in many ways, and we feel most assured and taken care of now that we have him as our agent. We would definitely be recommending Louis to our peers and families for their insurance and financial needs. Thank you Louis!Read MoreRead less
Khairul & Nurhidayah
-,-
Dr Foo Chek Siang
I have known Stanley and Shaling (his partner) since April 2016. We have been working together since then to provide expeditious and comprehensive care to clients under their charge. From our...Read MoreRead less
Dr Foo Chek Siang
Medical Director,Clinic for Digestive Surgery
I am incredibly grateful to have Kelly as my AIA Financial Consultant. From the moment I started working with her, Kelly demonstrated exceptional professionalism, deep industry knowledge and a... genuine commitment to helping me. She took the time to understand my unique needs, providing tailored insurance and investment solutions that gave me peace of mind. Her attention to detail, clear explanation and proactive approach made the entire process seamless and stress-free. What truly sets Kelly apart is her dedication to her clients. She goes above to ensure I'm well informed and confident in my financial decisions. Whether it's policy updates, claims assistance or long-term planning, I know I can always rely on her expertise & support. I highly recommend Kelly to anyone looking for a trustworthy, knowledgeable and caring financial consultant.Read MoreRead less
Fanny Wong
Sales ExecutiveSJ Aurum Pte Ltd
mystery person
Thomas is my insurance agent for years. He has substantial products knowledge and able to advise us on different situation. Will not hesitate to guide us if we are unsure about the claim process.... Always readily available for his clients. Kudos!Read MoreRead less
Koh Siu Hui Amylia
Psa executiveKtph
mystery person
Thomas was my insurance advisor since 2014. A very good advisor and fast respond to any policy that you want to know. He also up to date any policy customer need the most.
Mohammad Fazhan Bin Mohd Shariff
ManagementAetos
I was refered to Yulianti and got my 1st policy with her about 10 years ago. She has very good product knowledge, committed, understanding and is fast in her responce. Over the years, she becomes... my trusted friend and advisor. I'll not hesitate to recomend any of my friends to her.Read MoreRead less
Aen Cheong
ManagerLimelite Productions P/L
mystery person
I had a great experience with Thomas. He were patient, knowledgeable and took the time to understand my needs before recommending the right plans. Everything was explained clearly, and I never... felt pressured. His professionalism and quick responses made the entire process smooth and stress-free. Highly recommend if you're looking for someone trustworthy and reliable!Read MoreRead less
Venassa
SupervisorMBS
It is my true honour to be writing about Kelly, who has been a top-notch Insurance agent for me and my family over 15 years. Our journey started back in 2009 when I was in university. She was...Read MoreRead less
Punitha D/O Ramanathan
Secondary School TeacherMOE
mystery person
I am incredibly grateful to have Kelly as my AIA Financial Consultant. From the moment I started working with her, Kelly demonstrated exceptional professionalism, deep industry knowledge and a... genuine commitment to helping me. She took the time to understand my unique needs, providing tailored insurance and investment solutions that gave me peace of mind. Her attention to detail, clear explanation and proactive approach made the entire process seamless and stress-free. What truly sets Kelly apart is her dedication to her clients. She goes above to ensure I'm well informed and confident in my financial decisions. Whether it's policy updates, claims assistance or long-term planning, I know I can always rely on her expertise & support. I highly recommend Kelly to anyone looking for a trustworthy, knowledgeable and caring financial consultant.Read MoreRead less
Fanny Wong
Sales ExecutiveSJ Aurum Pte Ltd
mystery person
Kelly has never failed to update me if there's any new plans launched by AIA. She will review my coverage and explained to me the difference between the new & current plans so that I am... updated, whether I need to enhance my coverage to fill in my insurance gap.Read MoreRead less
Lim Gek Eng
Administrative AssistantMarshall Cavendish Int'l (S) Pte Ltd
We are impressed by Louis's service. He came at a time when we were not even sure of our needs. His sincerity and dedication in genuinely helping others shines out most. We have come across... several agents, but never have we had this much attention to detail as the service provided by Louis. His standard of service are worlds apart from the ones we've received from even my existing agent and I am extremely glad that he approached us. Louis patiently answered all our endless questions in detail. He assures us with solid answers each time with proper explanation. Not only does he goes through presentations of our needs analysis, Louis even extended his service by helping us to compare policies from different companies to ensure that we take up the best fit policy that meets our gaps. He has definitely won us over in many ways, and we feel most assured and taken care of now that we have him as our agent. We would definitely be recommending Louis to our peers and families for their insurance and financial needs. Thank you Louis!Read MoreRead less
Khairul & Nurhidayah
--
Dr Foo Chek Siang
I have known Stanley and Shaling (his partner) since April 2016. We have been working together since then to provide expeditious and comprehensive care to clients under their charge. From our...Read MoreRead less
Dr Foo Chek Siang
Medical DirectorClinic for Digestive Surgery

A Journey with Steadfast Associates

Choose a Life Career That Impacts People’s lives!

A career in financial services can be challenging, rewarding, and personally fulfilling for the right kind of person.

If you are Driven, Disciplined and Desired to make an impact, Drop us a note to find out more for a complimentary Career Enneagram Assessment.

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Monday to Friday

9am to 5.30pm

SP-Steadfast Associates

3 Tampines Grande

#03-27

Singapore 528799